The goal? inform in a clear and dynamic way.
FEVIA, the federation of the Belgian food industry, represents 28 different sectors and is expert in over 160 subjects. In 2016, their digital challenge existed in communicate all that information to their stakeholders in a clear and dynamic way.
Drupal CMS: an easy way to create and publish content yourself.
We provided a digital transformation of the communication strategy. In this transformation, the focus is on the website, based on the Drupal CMS. The website is developed around 6 domains of expertise with underlying themes and subjects. This structure creates about 160 landing pages for each language!
Thanks to the CMS, FEVIA's employees can easily and quickly write and publish content on the website. That way, members, as well as non-members, receive the correct information.
Personalized content based on interests.
Next to the new look and feel and a pleasant mobile experience, visitors are offered the possibility to personalize their visit thanks to different functionalities. Thanks to those functionalities, visitors have access to personalized information based on their interests, on the website as well as in the weekly newsletter.
Moreover, when visitors are browsing the website, they can choose to filter the information, so that they only see content related to a certain region.
On top of that, FEVIA members get to see extra information. The website also has an extranet section. That section guarantees an efficient management and monitoring of the different administrative authorities of FEVIA.
All those different dimensions make sure that an optimal version of the website is shown to every visitor.
Salesforce and mailchimp integration.
We integrated the Drupal website, the Salesforce CRM and the mailing platform Mailchimp into 1 digital platform. That way, content and contact information are managed in the best way possible. Thanks to this integration, FEVIA employees can use those 3 different tools in parallel.
Simply put? FEVIA and Randstad Digital Belgium collaborated smoothly. This collaboration resulted in happy website visitors: they browse a personalized Drupal website that contains clear information per domain of expertise, whether or not filtered per region. In addition, FEVIA's employees can easily manage the website thanks to the Drupal CMS.